Since joining Windstar Cruises, my role has expanded beyond traditional art direction to include creative leadership, integrated campaign development, brand stewardship, video direction, social and digital systems, and the integration of AI-assisted imagery into our creative workflow. I’ve helped develop cohesive campaigns across all channels. I’ve also created scalable templates and presentation systems for internal teams, junior designers, freelancers, and agency partners, including executive and stakeholder presentations, while collaborating closely with photographers, production partners, and external agencies to ensure every execution aligns with Windstar’s brand standards. Most recently, I was deeply involved in the redesign of Windstar’s brand brochure, guiding the project from early strategy and concept development through messaging, imagery, layout, color proofing, and final print production—one of the projects I’m most proud to have helped bring to life.